We’re all in this to create a welcoming environment. Capturing the memorable historic moments of life.
Photo Editor & Director
By Jim & Samson
A few years ago we discovered that the internet is more than composing an articles and telling stories. We had to attempt utilizing images to explain less than composing.
Interactive Pictures on Web
Within our spotting, we found out that an image passes a lot of information to costumers. If an image is given the proper attention it passes a lot of good impressions to our viewers. images catch the eyes and get people clicking. Your website is often the first impression that people have of your business, and first impressions means a lot, no time to break down statistics just use an image to pass the information as fast as you can. Clean professional photography makes your online presence appealing and welcoming to visitors. Having a great user experience, increases viewer incentives to stick around and continue engaging with you.
We Explore Ideas!
Photography itself is a magical trick behind every story.
If 65% of the population describes themselves as visual learners, then you have to plan for people who want to look at pictures instead of reading words when you tackle a website design project.
Images are a critical part of your website design in some areas.They are less important. At the highest level, images help your visitors connect and feel comfortable on your site. If 65% of the population describes themselves as visual learners, then you have to plan for people who want to look at pictures instead of reading words when you tackle a website design project. The following descriptions of different kinds of website images should help you weigh your approach.
Many UX designers underestimate the importance of good photography in web design. But in fact, photography in web design is an essential element to make your website have a soul, look professional and most importantly, telling a story of your brand, your products, and services. Imagery is more than decoration. It’s a powerful tool to help you communicate and differentiate your product. Vision is the strongest human sense; it is an excellent and fastest way to grab the user’s attention. And taking into account, that people love visuals, images aren’t going anywhere soon. What is more, designers are just now getting comfortable with the big images, so it will be interesting to see how this movement expands over the next few years. Now designers can take the same picture, but using their creativity, they edit it that way, that you won’t even recognize that this is the same picture, that 5 designers have used. It gives a lot of opportunities to tell your story engagingly and emotionally. And as we all know, emotions are the key driver for the conversion rate. If you want to make a strong impression or a bold statement, a good option for doing it is to use a large full-screen background image. It will make people stop and pay attention to you right from the beginning. Also, it adds charm to your website and makes it personal. Let’s look at some tips from our UX designers on how to use photography in web design.
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Personalize your image especially if you take it from the stock to have your brand identity. You can use your brand’s color palette, etc
HIRE A PHOTOGRAPHER
No matter what cool images you have in your library, they will rarely be suitable for the task. You need photography in web design that has been taken for this specific purpose, by a professional and with a brief from both client and designer. To have a relevant picture with a story, that will drive emotions.
Add your personal touch. Think about pictures that would reflect your identity, don’t use photos that all other companies use. Do something different, be yo
6. TRY TO STAY AWAY FROM STOCK
Use imagery to express a distinctive voice and show creative excellence. For specific content, use specific imagery. For more abstract content, be interpretive. Photographic stock is neither specific nor interpretive. Strive for images that represent your story.
7. HAVE A POINT OF FOCUS
Have an iconic point of focus in your picture. Ensure that a clear concept is conveyed to the user memorably. Use color and composition to give images a clear focus. Avoid making the user struggling with finding out the meaning in the image. The most powerful iconic images consist of a few meaningful elements, with minimal distractions.
HUMANIZE YOUR WEB, TELL A STORY
Define the mood through visual storytelling. An image that tells a story is infinitely more interesting and informative, rather than just having a picture of people smiling with no story behind it. An image that lacks a story loses an opportunity to convey mood, brand, and context. 46% of marketers say photography is critical to their current marketing and storytelling strategies
CONSISTENCY IS KEY
Before choosing the images or hiring the photographer, think about what your photos should say to your visitors. What style they have, what emotions they want to drive. Do you want people in your photos? What age group should these people be? Do you want a lot of color or vibrancy? Or you want to have a neutral color palette? You want to be classic or crazy and young? Choosing a tone before you start, will help you pick the right pictures and create a cohesive look through the whole web website.
CRAFTING DIGITAL QUALITY
Please call us today to see how we can support your business in developing a digital marketing strategy that’s right for your business.
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