Website Maintenance Upgrade
Website Maintenance Upgrade
What is Website Maintenance and Why is It so Important for Your Business
Whether your business is small or large-sized, you’re going to need website maintenance. But what is it? What are the major benefits? Let’s explore the topic in more detail and answer all relevant questions.
Think of websites as something that needs to be oiled regularly. For the sake of this article, let’s compare them to a car. Your car needs proper monthly maintenance to ensure that it’ll get you where you want. You bought it, and now you must keep it well-maintained and attractive, so it’s always up and running.
The same applies to your website. You’ve invested money in its creation, and you’ve devoted precious time in content creation and portraying your business in the best light. But a website is not something that you create once, and then you just wait for it to function on its own. That’s not how the digital world works – at least for now.
What Is Website Maintenance?
Do you know how often you need to remove spam comments from posts? Weekly! Or how often you should renew your domain name? Monthly/Annually!
As soon as your website is up and running, it’s time to start taking care of the most basic and crucial web maintenance tasks. We’ve organized these services by separate tasks and by how often you should perform them.
One of the most overlooked aspects of having a website is website maintenance and updates! We’re not just talking about changing colors and updating new pictures, but also the software itself.
Popular online platforms like WordPress are great for building an ideal business website at any budget. However, since so many businesses use these platforms, they are prime targets for hackers (Hackers love outdated software). While platform providers do a great job of staying one step ahead, the only way to reap those security benefits is to promptly install all core and plugin updates.
Hacker and Virus Issues
Our Website Maintenance Service Takes Care of Security and More
Stop Trying To Do It All Yourself!
What Are Website Maintenance Services?
- Renew your website domain name.
- Consider updating your website design.
- Review each page of the site to make sure its content is accurate.
- Find your best-performing blogs and consider updating them.
- Review your website and check if there’s room for improvement.
- Update your web graphics and photos.
- Check your website content and make sure it’s up-to-date.
- Update your meta descriptions and meta titles.
- Make sure that the website is mobile-friendly and it displays nicely on all browsers.
- Test and update popups, forms, and calls to action.
- Check to see if anything needs to be changed or updated with your advertising and marketing campaigns.
- Restore the most recent backup to check your backup health.
- Test your website loading speed. If it takes more than three seconds to load, you should talk to your web developer.
- Analyze your security scans and if there are any issues, make sure they’re resolved.
- Analyze website statistics.
- Check your local search visibility.
CRAFTING DIGITAL QUALITY
How a bold new site helped Workfront drive
a 21% increase in marketing-qualified leads
Streamlined design and swift execution deliver
outstanding results for a pioneer of modern work management.
Why Is It Important to Do Website Maintenance?
If eyes are windows to the soul, then websites are windows to your business. When customers or search engines land on your website, they’re looking for something that’ll let them know you’re a professional business. A professional business that’s offering something of value. With regular website updates and maintenance, your business will attract and retain customers, offer useful content, and maintain good search engine rankings.
Let’s analyze the most important benefits of regular servicing in more detail!
Let’s imagine for a second that you’re a customer and you land on a website. On that website, you experience slow load times, spamming messages greet you every 5 seconds, and broken links are everywhere. You will probably feel annoyed and frustrated.
Now imagine that you land on a professionally maintained website. You see a beautiful website design, find relevant content on the blog, and move through the website with ease. You will feel happy and satisfied.
And not only that you’ll impress your customers, but you’ll also experience additional revenue. Customers will be motivated to buy your product or service because your website left a positive impression. What’s more, these customers will become your promoters. They’ll spread the word about your website and refer your business to their family and friends. All free of charge.
For example, if a Googlebot crawls your website and finds poorly done redirects, duplicate pages, and error pages, your SEO ranking will significantly decrease. Meaning, your business will rank poorly on search engines and your customers will have a hard time finding your website. Driving valid traffic to your website it’s the lifeline for your business, so making sure everything is rightly optimized is a must.
So, if you want to present your business in a positive light and establish yourself as a secure and innovative company, regular upkeep is essential. Fix your broken links, produce new content, and redirect your old pages. Only by doing so, you’ll succeed at making a good impression and gaining your customers’ trust.
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Please call us today to see how we can support your business in developing a digital marketing strategy that’s right for your business.
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