Website Maintenance Upgrade

A Digital World With Digital Market Be it Web or Mobile

Website Maintenance Upgrade

A Digital World With Digital Market Be it Web or Mobile

What is Website Maintenance and Why is It so Important for Your Business

Whether your business is small or large-sized, you’re going to need website maintenance. But what is it? What are the major benefits? Let’s explore the topic in more detail and answer all relevant questions. 

Think of websites as something that needs to be oiled regularly. For the sake of this article, let’s compare them to a car. Your car needs proper monthly maintenance to ensure that it’ll get you where you want. You bought it, and now you must keep it well-maintained and attractive, so it’s always up and running. 

The same applies to your website. You’ve invested money in its creation, and you’ve devoted precious time in content creation and portraying your business in the best light. But a website is not something that you create once, and then you just wait for it to function on its own. That’s not how the digital world works – at least for now.  

What Is Website Maintenance? 

What Are Website Maintenance Services? 

Why Is It Important? 

What are my Options? 

What Is Website Maintenance?

Do you know how often you need to remove spam comments from posts? Weekly! Or how often you should renew your domain name? Monthly/Annually!

As soon as your website is up and running, it’s time to start taking care of the most basic and crucial web maintenance tasks. We’ve organized these services by separate tasks and by how often you should perform them.

One of the most overlooked aspects of having a website is website maintenance and updates! We’re not just talking about changing colors and updating new pictures, but also the software itself.

Popular online platforms like WordPress are great for building an ideal business website at any budget. However, since so many businesses use these platforms, they are prime targets for hackers (Hackers love outdated software). While platform providers do a great job of staying one step ahead, the only way to reap those security benefits is to promptly install all core and plugin updates.

Hacker and Virus Issues

The dreaded hacker! With all the popular software on the internet, it’s very easy for a hacker to execute a single program and infect hundreds or even thousands of websites in seconds. Since Conor ran a web hosting company for 17 years, he’s seen his share of hacked websites or server hacks that affected client websites. When a website is hacked, most times, your web hosting company will be of no help to you. They may tell you to restore a backup, but if you don’t have one, they just leave your site offline.

Big Red SEO has performed hacking and defaced site mitigation for dozens of clients. While it’s always best to restart a backup and then patch the problem areas, sometimes that’s not possible. At those times, you need someone who is familiar with website software or PHP who can find the intrusion and get your website back online as soon as possible.

Our Website Maintenance Service Takes Care of Security and More

Since business owners and employees should be using their valuable time to move a business forward instead of worrying about staying on top of updates, we can take this task off your hands and ensure updates are always handled in a timely manner.

For a small monthly investment, you’ll be able to have peace of mind knowing that your business website is secure and everything will keep moving in the right direction without the threat of a major online security breach!

Stop Trying To Do It All Yourself!

Your Business Is Important, but so are website updates! Our team has been building and maintaining websites since the mid-’90s!

What Are Website Maintenance Services?

Annual tasks

  • Renew your website domain name.
  • Consider updating your website design.
  • Review each page of the site to make sure its content is accurate.
  • Find your best-performing blogs and consider updating them.
 
 
 Quarterly tasks
  • Review your website and check if there’s room for improvement.
  • Update your web graphics and photos.
  • Check your website content and make sure it’s up-to-date.
  • Update your meta descriptions and meta titles.
  • Make sure that the website is mobile-friendly and it displays nicely on all browsers.
  • Test and update popups, forms, and calls to action.
  • Check to see if anything needs to be changed or updated with your advertising and marketing campaigns.
  • Restore the most recent backup to check your backup health.

Monthly tasks

  • Test your website loading speed. If it takes more than three seconds to load, you should talk to your web developer.
  • Analyze your security scans and if there are any issues, make sure they’re resolved.
  • Analyze website statistics.
  • Check your local search visibility.

Weekly tasks

  • Check your website for 404 errors and if there are any, fix or 301 redirect them.
  • Update your core plugins and website software.
  • Post one or more blog posts to give relevant information to your customers and improve your SEO traffic.

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How a bold new site helped Workfront drive
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outstanding results for a pioneer of modern work management.

Why Is It Important to Do Website Maintenance?

If eyes are windows to the soul, then websites are windows to your business. When customers or search engines land on your website, they’re looking for something that’ll let them know you’re a professional business. A professional business that’s offering something of value. With regular website updates and maintenance, your business will attract and retain customers, offer useful content, and maintain good search engine rankings.

Let’s analyze the most important benefits of regular servicing in more detail!

Customer experience

Let’s imagine for a second that you’re a customer and you land on a website. On that website, you experience slow load times, spamming messages greet you every 5 seconds, and broken links are everywhere. You will probably feel annoyed and frustrated.

Now imagine that you land on a professionally maintained website. You see a beautiful website design, find relevant content on the blog, and move through the website with ease. You will feel happy and satisfied. 

 
Today, nearly 89% of businesses compete primarily on the basis of customer experience. To compare, only 36% did so in 2010. So, it’s as bright as day: regular site maintenance can lead to positive customer experience. 
 

And not only that you’ll impress your customers, but you’ll also experience additional revenue. Customers will be motivated to buy your product or service because your website left a positive impression. What’s more, these customers will become your promoters. They’ll spread the word about your website and refer your business to their family and friends. All free of charge.

SEO

Customers are not the only visitors to your website. There are other things crawling your website and we like to call them website crawlers. These crawlers can promote or bury your business to the ground. But what’s the thing with SEO and why is it so important?
 
In a nutshell, Google analyzes your website with the help of its Google bots. These Google bots look for key bits of information that signal to Google the value of your website. Google will be analyzing your website’s keyword optimization, your site’s structure and organization, and site errors.
 

For example, if a Googlebot crawls your website and finds poorly done redirects, duplicate pages, and error pages, your SEO ranking will significantly decrease. Meaning, your business will rank poorly on search engines and your customers will have a hard time finding your website. Driving valid traffic to your website it’s the lifeline for your business, so making sure everything is rightly optimized is a must.

Business reputation

Customers are on the lookout for a business that they can trust. However, a poorly maintained website with many broken links, outdated content and dead pages is a customers repeller. They will get the impression that your business is irrelevant, old-fashioned, and insecure.
 

So, if you want to present your business in a positive light and establish yourself as a secure and innovative company, regular upkeep is essential. Fix your broken links, produce new content, and redirect your old pages. Only by doing so, you’ll succeed at making a good impression and gaining your customers’ trust.

Cost savings

Ignoring your website’s health for a long time can result in an accumulation of issues and problems. Improper site maintenance will lead to downtimes or complete loss of business. If multiple things go wrong, you’ll need to spend thousands of dollars to fix them.
 
So, it’s always a smarter idea to invest in web maintenance services and continually keep your website healthy and error-free. Your business and your budget will thank you.

 

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